Tuesday 11 December 2012

Evaluation Question Three Notes/Script base

We asked members of our group who fit our target audience criteria of what they thought of our music video based on elements like camera shots, lip syncing etc.

One of the problems that people had with our rough cut music video is that the shots were static and didn't really move to make the audience connect with the video. We took this criticism on board and re shot some aspects of the video including some moving shots of the members so it keeps the energy of the song and help connect the audience to the visuals.

Another comment that was mentioned was that the pace of the clips was too drawn out and didn't match the tempo of the song as well the over abundance of the master shot of the band. With this in mind we shortened the clips down to 4 seconds at the most for each shot and used the new shots we re-filmed to replace some of the master shots which kept repeating in the rough cut.

One last thing that was mentioned to us was that the lip-syncing was off in some places, this was due to Jake's early queues which de-synced the singing. For the Final Cut we kept all the lip syncing that was alright and then replaced the bad lip syncing with new shots with better lip syncing.

Other than these criticisms, our video was well received from audiences praising it for its Slender Sub-plot, the band's performance and the camera shots that we did use effectively.

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