Wednesday, 28 November 2012
Friday, 23 November 2012
i have looked at Goodwin's six points in two music videos that are both by the same artist.
ALL TIME LOW - WEIGHTLESS ALL TIME LOW - TIME BOMB
GENRE CHARACTERISTICS
pop punk pop punk
this music video has a lot of characteristics towards this video doesnt have as many
punk such as they playing as a band with all the characteristics as the other video
instruments. because it is more of a narrative then
performance and most pop-punk are
performance.
both these music videos have some performance video which is a big characteritics to that genre of music but timebomb also has a bit of narrative.
ALL TIME LOW - WEIGHTLESS ALL TIME LOW - TIME BOMB
GENRE CHARACTERISTICS
pop punk pop punk
this music video has a lot of characteristics towards this video doesnt have as many
punk such as they playing as a band with all the characteristics as the other video
instruments. because it is more of a narrative then
performance.
both these music videos have some performance video which is a big characteritics to that genre of music but timebomb also has a bit of narrative.
VISUAL AND LYRICS
wieghtess doesnt have a video that fits with the The song is about two people torn apart
lyrics, the lyrics are about something not by their own infatuation with one another
being brilliant now but in the long run will be It’s one of those things I think a lot of
where as the video is about what bands are people have felt, that kind of relationship
being made into when they get really famous where everything is so strong, but the
and big. relationship itself becomes volatile. It’s
being brilliant now but in the long run will be It’s one of those things I think a lot of
where as the video is about what bands are people have felt, that kind of relationship
being made into when they get really famous where everything is so strong, but the
and big. relationship itself becomes volatile. It’s
about the struggle to hold a relationship like hh that together, and the fight and the desire to make it
Monday, 19 November 2012
What is a Digipak?
A digipak is a style of packaging that is used for CD's and DVD's. Digipaks typically consist of a gatefold (book-style) paperboard or card outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style packaging is often used for CD singles or special editions of CD albums.
Examples of Digipaks include:
This is a 4 panel Digipak. These would be easier to produce but can have less information and less representations of the star.
This is a 6 panel Digipak. This can have a lot of information displayed of the star and the songs. The downside is that these kinds of Digipaks will take longer to produce.
Examples of Digipaks include:
Friday, 16 November 2012
Tuesday, 13 November 2012
Magazine Advertising
Most artists use magazines as a form of Promotion for either albums, tours, video releases etc. Magazines such as Kerrang and NME specialize in promoting musical artists in different forms. One form of magazine advertising is featuring an artist on the front cover of the magazine using big pictures that stand out from the rest of the magazine with the use of image size and colour contrast. The reason that magazines use this method is because it stands out compared to the rest of the magazines on the shelf which would appeal audiences into buying the magazine.
Artists will want to use magazine advertising because it is an easy way for them to be able to promote to their target audience. It also allows them to be able to get across a lot of information into a small place. Artists are able to use images for people to be able to relate to and recognize, which then means that when they use any other kind of promotion then their target audience will see these and want to look at this other promotion. They also try and promote other featured artist by using bold text to alert the viewer of what other artists are featured in the magazine.
Magazines will also use reviews of live performances to promote artists. The reason why magazines use this is because it provides the target audience with reasons to go and see the band and it also makes the audience feel that it is worth them seeing the band. Along with this magazines also incorporate album reviews which give critic reviews on what they thought of the band's album and if it is worth buying or not.
Monday, 12 November 2012
Feedback and the Reshoot
During lesson on Monday the 6th of November, we gained some audience feedback from our peers. We had people look at our music video and then fill in a sheet to let us know what they liked, what they disliked and what they thought we could improve on. Most of this feedback was positive of constructive. This helped us to be able to come up with new ideas to use when we did our reshoot. Some of the positive comments were that the style of our editing looked good and related to the music. Other comments were that our shot types were good and we had produced a good relationship between the lyrics and the visuals. The constructive feedback was that the lip syncing was out in a couple of places and this would need highlighting and fixing. Our feedback also showed that we needed more of a variety of different angles and shot types, specifically of the singer, bassist and guitarist.
With this feedback in mind, we decided that on Wednesday the 7th of November, we would go out during lesson and try and think of some test shots and see what looked effective and what didnt. Unfortunately we could not go back to the original location because all of the filming had to be done during lesson time. This meant that we had to find a secondary location in which to film these shots. We decided on a small woodland area just by the college because this seemed to have everything we were looking for in a location linked to our original one. Whilst taking this test footage, it was clear that we needed more movement from the camera as all of our original shots were still and from the same angle and distance. We took test footage of high angle shots, long shots, tracking shots and mid shots to see what would look effective for our music video. With this footage, we decided on the shots to do for our reshoot and we were almost prepared to film.
During the lesson on Wednesday 7th, we decided that Friday the 9th of November would be the best day for us to reshoot. With this in mind, it was decided that all the band members had to come with the same clothes they had during the initial filming to provide continuety, they also needed to bring any equipment that they had during the first shoot and that they needed to be on time so that we could get all the shots we needed during the lesson.
On Friday the 9th of November, everyone involved in the filming had arrived at the lesson and we went to the location to film. Unfortunately the drummer could not be at the reshoot because he works during the week, but that was not a problem because we had enough coverage of him through a variety of different angles and shot types. At the reshoot, we began initially by getting more coverage of the bassist as there was not much of him. We gained two or three shots which we thought would be effective and we could pick and choose between them for the editing process. Wethen decided to gain more shots of the guitarist so we also took two or three different shots of him in a varity of different angles. We then decided that it would look effective to have shots of both the bassist and guitarist together showing a lot of passion to make it look more realistic. We decided to encorperate camera movement into these shots. These shots looked really good and the group as a whole were happy with them. Finally, it was time to gain the all important coverage of the singer. With this in mind, we decided that a variety of different angles would look good. We decided that we wanted a high angle shot on the singer showing a lot of passion. To do this, we needed to use the wheelchair provided to gain the hight we needed. To comply to health and safety, we mande sure that the brakes on the wheelchair were filmly placed on and that two other group members held the camera person to make sure they didnt fall at any point. We decided to use a canted angle for this shot because it made it look a bit more abstract which is what we were trying to achieve with our music video. We also took a shot of the camera following up to the singer and then showing his face singing. We would then speed up the walking process to make it look abstract and then have it slowed down to original speed where we see the singer. We also got a few more shots of the singer to make sure we had a lot of coverage.
Overall, the reshoot was effective because it allowed us to be able to use our feedback in relation to making our music video more appealing to the target audience as well as making it more interesting. We managed to gain a lot of coverage which was our aim and we used our test footage in mind to gain this footage.
With this feedback in mind, we decided that on Wednesday the 7th of November, we would go out during lesson and try and think of some test shots and see what looked effective and what didnt. Unfortunately we could not go back to the original location because all of the filming had to be done during lesson time. This meant that we had to find a secondary location in which to film these shots. We decided on a small woodland area just by the college because this seemed to have everything we were looking for in a location linked to our original one. Whilst taking this test footage, it was clear that we needed more movement from the camera as all of our original shots were still and from the same angle and distance. We took test footage of high angle shots, long shots, tracking shots and mid shots to see what would look effective for our music video. With this footage, we decided on the shots to do for our reshoot and we were almost prepared to film.
During the lesson on Wednesday 7th, we decided that Friday the 9th of November would be the best day for us to reshoot. With this in mind, it was decided that all the band members had to come with the same clothes they had during the initial filming to provide continuety, they also needed to bring any equipment that they had during the first shoot and that they needed to be on time so that we could get all the shots we needed during the lesson.
On Friday the 9th of November, everyone involved in the filming had arrived at the lesson and we went to the location to film. Unfortunately the drummer could not be at the reshoot because he works during the week, but that was not a problem because we had enough coverage of him through a variety of different angles and shot types. At the reshoot, we began initially by getting more coverage of the bassist as there was not much of him. We gained two or three shots which we thought would be effective and we could pick and choose between them for the editing process. Wethen decided to gain more shots of the guitarist so we also took two or three different shots of him in a varity of different angles. We then decided that it would look effective to have shots of both the bassist and guitarist together showing a lot of passion to make it look more realistic. We decided to encorperate camera movement into these shots. These shots looked really good and the group as a whole were happy with them. Finally, it was time to gain the all important coverage of the singer. With this in mind, we decided that a variety of different angles would look good. We decided that we wanted a high angle shot on the singer showing a lot of passion. To do this, we needed to use the wheelchair provided to gain the hight we needed. To comply to health and safety, we mande sure that the brakes on the wheelchair were filmly placed on and that two other group members held the camera person to make sure they didnt fall at any point. We decided to use a canted angle for this shot because it made it look a bit more abstract which is what we were trying to achieve with our music video. We also took a shot of the camera following up to the singer and then showing his face singing. We would then speed up the walking process to make it look abstract and then have it slowed down to original speed where we see the singer. We also got a few more shots of the singer to make sure we had a lot of coverage.
Overall, the reshoot was effective because it allowed us to be able to use our feedback in relation to making our music video more appealing to the target audience as well as making it more interesting. We managed to gain a lot of coverage which was our aim and we used our test footage in mind to gain this footage.
Friday, 9 November 2012
our reshoot
we decided as a group that we needed more footage of the band and different shot types because the shots we had were all basically the same, the shoot went really well we managed to get some more of the lead singer, bassist and guitarist. we came across some problems such as we couldnt get the drummer to come and film more takes because he had work, another problem we faced was that we only had time to film during a lesson and didnt have enough time to get over to wicken fen again, so we used the forest at the back of the college to film some more shots. to gain more shot types we used a wheel chair to get a tracking shot, it didnt work so well so we used it to get higher shots by carefully standing on the wheelchair with the brakes firmly on holding on to each other, i managed to get a shot of jake when he turns around to go at the beginning of the video and swoops in on his face, we then decided with this clip that we can reverse it to go at the end of the music video. as a group we had decided before the reshoot that we wanted to get more shots with movement because many of our shots are standing still in the forest or of the notes so there werent much movement. especally as the song sped up towards the end the clips were still the same speed. we got more clips or the guitarist and bassists interactions so that not all clips in the music video are of them singley or of them as a whole band
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