Magazine Advertising

Most artists use magazines as a form of Promotion for either albums, tours, video releases etc. Magazines such as Kerrang and NME specialize in promoting musical artists in different forms. One form of magazine advertising is featuring an artist on the front cover of the magazine using big pictures that stand out from the rest of the magazine with the use of image size and colour contrast. The reason that magazines use this method is because it stands out compared to the rest of the magazines on the shelf which would appeal audiences into buying the magazine.

Artists will want to use magazine advertising because it is an easy way for them to be able to promote to their target audience. It also allows them to be able to get across a lot of information into a small place. Artists are able to use images for people to be able to relate to and recognize, which then means that when they use any other kind of promotion then their target audience will see these and want to look at this other promotion. They also try and promote other featured artist by using bold text to alert the viewer of what other artists are featured in the magazine.

Magazines will also use reviews of live performances to promote artists. The reason why magazines use this is because it provides the target audience with reasons to go and see the band and it also makes the audience feel that it is worth them seeing the band. Along with this magazines also incorporate album reviews which give critic reviews on what they thought of the band's album and if it is worth buying or not.