Promotion of products has always been around in a variety of different methods. It has become more apparernt in recent years that social networking has provided a platform for promotion. Social Networking sites such as Facebook and Twitter have become huge areas where bands and artists will be able to produce promotion for their products, such as tours, merchandise and music video's. These social networking sites allow bands and artists to post status updates, provide fans with information and communicate on a social level with their fans. This form of promotion has become a huge hit with band and artists over recent years due to the ease of being able to display information across to a wide audience.
Our song is performed by You Me At Six. They have their own facebook page where they have all of the abilities listed above. They are able to display information across to their traget audience easily just with the click of a button.
The band are able to promote their products over Facebook just by posting a small bit of information and providing links for the target audience to click. This allows them to be able to also communicate their star persona to the fans because they can add personal touches to their Facebook page and communicate on a level which the target audience can relate to.
We could use social networking sites such as Facebook and Twitter to increase the consumption of our music video and this will provide us with some audience feedback. It is possible for us to be able to post our rough cut and ask for feedback on the video, which could either be constructive or negative depending on the opinions of the video. I decided to post our video onto Facebook and ask for people opinions of the video. Below is a screenshot of the video on Facebook, but their are no comments so far as the post has not been up for long.
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