Music Video Conventions Research

The genre for our music video is the Indie/rock genre. I conducted some research into the conventions of this genre of music and the videos. I also decided to conduct extra research into the pop genre and the conventions of the music videos as our genre could also be classed as indie/pop.

Indie/Rock

·         Tends to be black and white
·         The artist/band is shown throughout
·         Lots of uses of extreme close ups and long shots
·         Dark locations
·         Fast paced
·         Some use of special effects

Good examples of all these being used are by bands such as Kings of Leon, Arctic Monkeys and The Fray.

 

Pop

·         Bright and colourful

·         Close ups show the bright and cheery atmosphere

·         Extreme close ups tend to show the  purity and innocence in the personality of the artist

·         Usually aimed at the teenage audience

·         Very upbeat